About Us

1-) Snaptook

Snaptook is a multimedia messaging app and website used globally, created by doitchat group, and originally Snaptook Inc. One of the principal features of Snaptook is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to keep photos in the "my eyes only" which lets them keep their photos in a password protected space. Snaptook has become known for representing a new, mobile& web-first direction for social media, and places significant emphasis on users interacting with virtual stickers and filter objects. As of October 2020, Snaptook lunch. Snaptook is known to be popular among the younger generations, particularly those below the age of 18, leading to many privacy concerns for parents.

2-) Core functionality

Snaptook is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaptook can be directed privately to selected contacts, or to a semi-public "Story" or a public "Story" called "Our Story".The ability to send video snaps was added as a feature option in December 2020. By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured. Spiegel explained that this process allowed the video data to be compressed into the size of a photo. A later update allowed the ability to record indefinitely, but are still segmented into 10 second intervals. After a single viewing, the video disappears by default. On May 1, 2014, the ability to communicate via video chat was added. Direct messaging features were also included in the update, allowing users to send text messages to friends and family while saving any needed information by clicking on it. According to CIO, Snaptook uses real-time marketing concepts and temporality to make the app appealing to users.